11:00am GMT - Friday 13th Feb, 2026
FREE LIVE SESSION
AI Search, Google & You
How People Find Businesses Now
The way people search has changed. Between Google results, maps, reviews and AI-generated answers, your website is being judged in more places than ever before.
This session explains how people actually find service businesses now, what AI-powered search tools are looking for, and how to increase your chances of showing up in the right moments. We’ll focus on usefulness, structure and answering real questions – not chasing algorithms or trends.
with
Tracy Hampton
3 Key Takeaways
A clear understanding of how people find businesses today
Practical ways to increase visibility across search and AI tools
Confidence in where to focus your time (and what to ignore)
WHY THIS EVENT IS DIFFERENT
Most SEO or AI sessions either focus on chasing the latest tools, trends, or ranking hacks – leaving you more confused than when you started. This session takes a different approach.
We focus on how people actually search and decide which businesses to trust, not what some algorithm update might tell you to do. You’ll learn what matters in real-world visibility: usefulness, structure, and answering genuine questions.
WHO'S THIS PERFECT FOR
Business owners who want to understand how modern search really works
Anyone confused about Google, AI tools, maps and online visibility
Service businesses wanting to be found without being everywhere
MEET THE HOST
Tracy Hampton is the founder of Hampton Digital Services, a digital marketing specialist who helps service-based businesses get found online through strategic websites, SEO, blogging, and social media. With a reputation for making digital marketing clear and approachable, Tracy’s clients praise her for blending professionalism with practical results
As one testimonial on LinkedIn highlights: “Tracy took the time to understand our business and delivered a website and marketing strategy that genuinely brought in new clients.”
Through Hampton Digital Services, Tracy provides a fully managed, data-driven approach that allows business owners to focus on what they do best while building a steady stream of qualified leads
UPCOMING EVENT
From Visibility to Enquiries: Turning AI Traffic Into Real Leads
Getting traffic is great, but it’s not the end goal. This session focuses on what happens after someone lands on your website from Google or an AI search result.
We’ll cover trust signals, social proof, simple content habits and clear next steps that help visitors feel confident enough to get in touch.
You’ll also learn how to check what’s working (and what isn’t) without drowning in data, so your visibility turns into steady, meaningful enquiries..